HoneySoy
Branding & Visual identity
HOENYSOY is a new Chinese take away brand located in the United States, a labor of love by its two founders who hope to convey a better and simpler way of experiencing and understanding the taste of new Chinese cuisine.
We created the brand identity, designed its visual identity, information system, and packaging. The bright and vibrant colors draw inspiration from various Chinese dishes, highlighting its unique food in a clean and modern way.
The brand strikes a balance between playfulness and clarity, enhancing HONEYSOY's distinctiveness with a simple yet memorable brand logo that piques curiosity and communicates its message to customers, creating a visual language that strengthens the brand.
WHAT WE DID
Creative Concept, Brand Identity, Brand Communication
