Ulink College

Branding & Visual identity

Since its establishment, ULINK Education has advocated for the cultivation of talented individuals with scientific spirit, humanistic literacy, and physical health. Over the past 20 years, ULINK has devoted itself to continually developing its philosophy and aims to carry on the tradition of its founder, who crossed borders and overcame obstacles.

"Respecting the past and embracing the future" is the concept behind our rebranding. We have developed a visual identity system that maintains the original brand recognition, is simple and unadorned, while also being dynamic and refined. The carefully crafted new image not only strengthens the connection between alumni and the alma mater, but also attracts future students.

The logo has been elegantly redrawn, maintaining the original blue and red color palette, but with updated contrast and intensity to emphasize a modern style. The concise and clear brand guidelines provide flexible configuration and comprehensive brand system guidance, which can be customized to suit different themes and integrate with the new look and feel of the brand.

Today, with a forward-looking and modern image, bold and confident, ULINK Education captures the energy and determination to move forward and prepares for the next century.

Creative Concept, Brand Identity, Brand Communication