KDV Group - Marmalade & Babyfox

Retail & Packaging

KDV Group, a Russian confectionery and snack manufacturer, has dozens of different product lines. The Group has teamed up with Box for the logo adjustment and packaging upgrade for its marmalade brand Ozersky souvenir, as well as the packaging design for its children's chocolate brand Babyfox's new product Chocolate Wafer with Hazelnut Cream.

Imitating the fruit box in packaging design, the upgraded marmalade product is reminiscent of freshly picked fruits, showing the natural and healthy characteristics of the product. For the new product Chocolate Wafer with Hazelnut Cream, the tempting combination of hazelnuts and dynamic chocolate sauce vividly embodies the taste characteristics of the product, reminding consumers of the fragrant hazelnut cream.

Creative Concept, Brand Identity, Packaging Design

Design Awards2023, Graphic, US - Silver