Xin Yuan - Lava Mooncake 2021

Retail & Packaging

Lava & Custard Series
Taking the full moon as the conceptual inspiration, kinds of Mid-Autumn elements and auspicious symbols were used to form into circles of exquisite patterns. The combination of different sizes of circles was like the moon, also like flowers, interesting as well as ingenious. Overall, the packaging reflected the regards hidden behind layers of tastes, making people enjoy the product in a joyous reunion atmosphere.

Creative Concept, Packaging Design, Illustration, Printing Production

Design Awards2023, Graphic, US - Silver
iF Design Award 2022, Germany