KisKis - GUM 2.0

Branding & Visual identity

The project for Kiskis is completely winning over Gen zers mind. The pack redefined the model of the traditional gum pack and wrapped with colorful appearance to fulfill the rising youthful market. Given that people sometimes have an awkward moment of spitting out a gum, Box push the idea further and optimize the design by adding a wrapper box hidden underneath. Therefore, being eco-friendly becomes easy and people can take the wrapper anywhere anytime without worries.

WHAT WE DID
Creative Concept, Product Design, Packaging Design