Pocky - Ultra Slim

Retail & Packaging

Adopting a playful and fun style, the strategy of new packaging design for Pocky is to engage the Generation Z, who values creativity and uniqueness. Inspired by the brand message “ultra slim”, Box used bright and contracting colours to highlight the key elements of design. The richer flavor and the much thinner look has been fully communicated through the designer’s eye.

Creative Concept, Packaging Design