Softlove
Branding & Visual identity
Softlove is a diaper and wipes brand focus on baby care, aiming to target new generation of young mother, the product image has been upgraded and to be more attractive. Box applied vary lovely animals to the new packaging of diapers and smart pants, and it feels softer and more comfortable by using crayon brush strokes. The whole packaging looks like a plush toy, which accompanies babies as a friend during their growth.
WHAT WE DID
Brand Positioning, Brand Identity, Creative Concept, Packaging Design
Awards:
The 4th Basteha Packaging Design Award, Iranian - Short List
Packaging 10, Graphic, US - Honorable Mention
Pentawards 2019, Belgium - Bronze Award
CGDA Visual Communication Award 2019, China - Finalist
