Branding & Visual identity

Softlove is a diaper and wipes brand focus on baby care, aiming to target new generation of young mother, the product image has been upgraded and to be more attractive. Box applied vary lovely animals to the new packaging of diapers and smart pants, and it feels softer and more comfortable by using crayon brush strokes. The whole packaging looks like a plush toy, which accompanies babies as a friend during their growth.

Brand Positioning, Brand Identity, Creative Concept, Packaging Design

Pentawards 2019, UK - Bronze Award
CGDA Visual Communication Award 2019, China - Finalist