Danone - Secret Mind

Retail & Packaging

Focusing on the Chinese young generation, DANONE launched a new series of Sport Cap water to express youth’s personality and enhance emotional resonance with them. BOX designed three topics: personality, love and friendship with watercolour painting in fairy-tale style, in which messages are hided in the bottle. Youths could explore their imagination with the exaggerated and virtual image on the bottle.

Creative Concept, Packaging Design, Illustration