Danone - Secret Mind

Retail & Packaging

Focusing on the Chinese young generation, DANONE launched a new series of Sport Cap water to express youth’s personality and enhance emotional resonance with them. BOX designed three topics: personality, love and friendship with watercolour painting in fairy-tale style, in which messages are hided in the bottle. Youths could explore their imagination with the exaggerated and virtual image on the bottle.

WHAT WE DID
Creative Concept, Packaging Design, Illustration