The Green Dream

Branding & Visual identity

The concept of ‘The Green Dream’ is building up your own combination of aquatic plants with a glass container. Customers can enjoy and experience the fun of putting pieces together in their own way. While you open the product package, it is like opening a colorful puzzle box. The packaging design has comprehensively considered different needs about the transportation safety of E-commerce. Unlike the regular cardboard or roughly packaging, the air bag design will prevent the damage during shipping due to its unique cushioning effect.

Brand Strategy, Brand Proposition, Naming, Brand Identity, Packaging Design

Top Awards Asia 2018, Japan
A'Design Award 2016, Italy - Golden Award
AGDA Design Awards 2016, Australis
46th Creativity International Awards, United States - Silver Award
Reddot Design Award - Communication Design 2016 (Packaging), Germany
Design And Design International Award 2016, Global - Selected Entry