Power Station

Branding & Visual identity

According to the new generation's attitude towards alcohol is enjoyment rather than indulgence, establish a clear brand impression for the new low-alcohol wine of Power Stations. Hand-painted illustrations add a unique style to the product and bring out a touch of comfort. The brand image of approaching soft drinks expands consumers and sets off a new wave of low-alcohol drinking.

Brand Strategy, Brand Positioning, Naming, Creative Concept, Brand Identity, Packaging Design, Brand Communication, Illustration

The 4th Basteha Packaging Design Award, Iranian - Short List
Muse Design Awards, US - Silver
Design Annual 2022, Graphic, US - Silver