ZEN Yummy
Branding & Visual identity
From essential food to the cooker for daily life, Zen Yummy proposes a fine lifestyle starting with rice. The overall image from the logo to the packaging is presented in a minimalist way, and many surprises can only be found carefully. It makes people feel the Zen of simple, and also conveys the brand's concept of life with heart.
WHAT WE DID
Brand Strategy, Brand Positioning, Creative Concept, Brand Identity, Brand Communication, Packaging Design
