Shirley Tsang

Branding & Visual identity

Shirley is an independent designer from Hong Kong. She founded Shirley Tsang in 2015 and aims to create the comfort yet elegant day wear for urban women. Featuring the knitwear as the brand’s leading products, the logo took the needle and collaborate with the capital letter “S” of the designer’s name, which conveys the brand value--precise craftsmanship to the audience. The visual identity system is simple yet powerful, which calls for all the contemporary women who are bold, independent and elegant.

Brand Strategy, Brand Positioning, Creative Concept, Brand Identity, Brand Communication