Smilebear

Branding & Visual identity

Box established the brand image and designed the package to adapt the brand “Smilebear” to the market overseas. The “smiling bear “logo mark shows the brand identity which highly relevant to the name of the brand. Box refers to the approach of childlike crayon arts and embodied a symbolic Grafiti style to imply the brand voice of these precious childhood pleasure and creative moments.

WHAT WE DID
Brand Identity, Creative Concept, Packaging Design

Awards:
30 Japan Typography Association 2019, Japan