Jing Shi - Chinese Tea Bag

Retail & Packaging

The moment of tasting
Jingshi designed its tea house as an urban third space where social interaction occurs. The brand facilitates the Chinese tea culture and urban lifestyle coming together. BOX captured “the moment of tasting” as the essence of the packaging design system. Inspired by the shape of tea leaves, showing the variety of teas in five colours. Ultimately referencing the intimate connection between tea and people.

Creative Concept, Packaging Design

30 Japan Typography Association 2019, Japan