Branding & Visual identity

Gameros, a candy brand from Mexico, is launching traditional candies in a relaxed and lively style. Adapting the passionate tone of Mexico, it created a brisk and relaxing brand personality, combined with simple graphics, without any sense of disobedience and product integration. This will convey infinite joy to everyone who enjoys the pleasure of candy.

Bright and eye-catching packaging with simple fruit illustrations, incorporating various colors for different flavors. Combining simple and refreshing patterns, which create a sense of personality in fashion. This greatly enhances the attention when displaying products on shelves, and creates a vivid visual.

Creative Concept, Brand Identity, Packaging Design, Illustration

33 Japan Typography Association 2023, Japan