Red Rojitos

Branding & Visual identity

Not only did it leave an indelible mark on Mexican tradition, but it also sparked innovation leading to the development of Red Rojitos as a popular candy brand.

Mexican culture is reflected in the packaging design of the series. The overall vision presents the traditional culture of Mexico in a relaxed and interesting way. A relaxed and friendly tone is conveyed by the different gestures used to reach the candy in the bag. Presenting the traditional Mexican color scheme with vibrant colors speaks to the Mexican spirit.

Combining tradition and modernity, experience the beauty of traditional Mexican candy and culture, and deepen consumers' understanding of new Mexican style.

Creative Concept, Brand Identity, Packaging Design, Illustration