Dr. Dent - Toothpaste

Retail & Packaging

Dr. Dent is a British dental health care brand which developed a variety of tooth care products. It has become a well-known brand in UK with a relaxed and professional brand image. With the aim of enhancing their product line structure, Dr.Dent plans to launch a Day & Night Toothpaste.

Packaging idea is inspired by the alternation of the sun and moon. A simple and modern visual layout with an abstract row of teeth conveys dental health care day and night. In addition to reflecting the professionalism and innovation of the brand, it also helps to build consumer trust.

Creative Concept, Packaging Design, Illustration