EZO Seafood Fresh

Branding & Visual identity

EZO Seafood sought to upgrade the brand image to communicate a new direction to keep the business evolving. While drawing upon their existing brand equity, the redesigned logo retains elements of their old logo but expresses them in a more contemporary way.

Create the redesigned logo in a modern style, while maintaining its equity as a quality Hokkaida seafood brand.

Creative Concept, Brand Identity, Packaging Design, Brand Communication