ULC is devoted to excellence in providing international education and opportunities to world’s top universities for students. The concept starts from the understanding of the interlocking relationship that students, ULC and global institutions have formed, so we make a combination of triangles and trapezoids to create a three-dimensional illusion of "U" as the brand logo. The logo is similar to the aerial view of a triangular pyramid that brings out the idea of being top and aces. And the elements of logo can be flexibly applied to diverse visual dimensions so to keep the brand image outstanding and consistent.
*The 9th International Logo Biennial Awards, China - Bronze Award