‘Brave’ - Package design for Danone
This label design is for corporate-used by Danone.
The Chinese character 「敢」means Brave. It is presenting the possessing courage and facing the challenge in the future by the firm. In particular emerging markets, constitutes a key meachanism by which Danone successfully carries out its mission, while ensuring its long-tern growth. The ‘Brave’ aims to inspire the growing business and operating nationally in China.