• Branding & Visual identityChina
  • Bitter Sweet is a bright, sophisticated café with a familiar sense of homely warmth and British look. The logo is an abstractive phoenix figure. Phoenix is a unique bird that lived for centuries and it has the meaning of renewal, immortality and transformation. The phoenix embodies the personality and will of the owner of Bitter Sweet – “we pride ourselves on quality of the food and comfortable environment we serve our loyal customers, and that’s the reason why they keep coming back.”

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