Star of Hope is kid’s milk brand of New Hope Dairy, which included intelligence and vitality formula. As the brand has used Shawn sheep license from England, the packaging design need to balance brand image and Shawn image authority.
Packaging concept is telling Shawn’s daily life. Shawn go to school learning and play happily with his friend in the playground after school. Vividly represent 2 formula selling point, as well as match up with Shawn image.