APPOLLO is a brand of bathroom products which starts from 1996. Its products include bathtub, steam room, shower room, bathroom cabinet etc. It already have some impact in China. PUZZLE is a new product line of bathroom cabinet. Its brand new concept of bathroom furniture, targeting people who are chasing stylist design, concern high quality of life.
We designed a series of marketing campaign for them, using a new way to present PUZZLE’s selling point: offer more freedom to people to mix and match their bathroom cabinet. People could ‘pick up’ and ‘hold‘the bathroom cabinet, saying the strong attitude: control my own space