Juice Valley is a fruit juice store, selling the concept of Fresh, Healthy. We use the concept and in the meanwhile, personate those fresh fruits. The LOGO is a screaming fruit, with spilling juice from mouth. The eyes are the letter J and V, which are representing the brand name Juice Valley. Supporting graphic are a series of cut fruits, people could tell how fresh they are. The design could present how lovely and lively they are. Mixing various color is a no doubt a brilliant way to catch attention.